Robinhood
Fortune Favors Her
Despite women being statistically proven to be better traders than men due to their intuitive nature, the market remains a man’s domain. Robinhood wants women to know that fortune favors her. That her innate read of the unpredictable will make her a market mage.
OOH
To call out to curious women seeking to learn about trading, our enchanting and encouraging messages will serve as divine invitations to start their journey with Robinhood.
Join Your Ring
First time female-identifying traders will be given the chance to learn which type of trader their intuition makes them. Through a short series of introductory questions, women will be introduced to their RobinRing.
A Whimsical Welcome
To welcome our new RobinRing traders, we’ll send out whimsical welcome packages inclusive of a creed card and a special heirloom. This RFID token grants access to RobinRing exclusive spaces and digital content.
Tell-All Crystal Balls
On mystical crystal ball installations, Robinhood will display the market and summon any trade seekers. The tell-all crystal balls will greet existing trade seers by syncing with their RobinRing token upon proximity.
The Gathering
Robinhood is taking over Sedona, Arizona’s Enchantment Resort to host The Gathering. Here the top traders from each RobinRing will stay and channel the energy flowing from the desert portal to strengthen their intuitional craft.
Money Manifestations
Traders will receive daily notifications from their RobinRings, informing them of the market climate and delivering signs of guidance or inspiration based on users’ portfolios.
The Robin Rouge
In New York City, the heart of the market, Robinhood will open an exclusive clubhouse for female traders belonging to a RobinRing. They can enter the speakeasy style club by tapping their token.
Art Director: Patric O’Neill
Copywriter: Kali Kugler (moi)