RivianProtect Tomorrow’s Adventure.
If our administration won’t fund the national parks, then we will. Rivian’s electric vehicle tech was designed for the great outdoors, so the government’s threat to neglect and sell our public land is personal.
Resource Restoration
The mass-defund is already starting to affect equipment safety, so Rivian is donating repurposed fleets of R1T trucks throughout the National Parks system for trail maintenance teams, search and rescue teams, and park rangers to use as service vehicles.
Rivian Ranger Line
The limited edition Rivian Ranger line of R1Ts will also be available for park goers to purchase. Each truck, inspired by a different National Park, will have unique detailing optimized for adventure. All Rivian Ranger proceeds will go to the National Parks Conservation Association.
Zion Ranger
Yellowstone Ranger
Joshua Tree Ranger
Yosemite Ranger
OOH
During the model launch of the Rivian Ranger R1Ts, we’re going to call out the people in power who are threatening the future of our parks.
Those who purchase a Rivian Ranger or donate to the NPCA through our site will receive the Rivian Ranger Pass. Consider this your annual park pass that gets you access into EVERY national park and early access to campsite booking.
Rivian Ranger Pass
Rivian Radio
Inside a converted Rivian Fleet van, founder R.J. Sacringe will launch Rivian Radio. This roaming podcast will host conversations between park enthusiasts to discuss the future of America's wild spaces.
Devastation Documented
In a docu-series, Rivian and award-winning filmmaker Jimmy Chin will unite to document the destruction of the parks amidst mass defunds and NPS lay-offs.
Rivian X Topo Designs: Electric Essentials
In support of the National Park Conservation Association, Rivian and Topo Designs, a sustainable adventure gear brand, are partnering up to release the “Electric Essentials” line.
Art Director: Emily Sinnett
Copywriter: Kali Kugler (me omg)