BodyArmorAll In Armor
BodyArmor, like each of its competitors, primarily spotlights professional athletes. Yeah, the pros need fuel, but so do the average Joes. BodyArmor hydration makes sure everybody is at the top of their game, no matter what game their body is playing.
Costco is home turf for the everyday athlete. As members shop, BodyArmor's interactive displays will sync with their Costco app to cheer them on by name as they crush their bulk-buying wins. Hauling heavy boxes or racing for the checkout line, we're turning a regular errand into a shareable celebration of the athlete in all of us.
The Everyday Athlete’s Arena
Every Body Needs A Break
Hydration isn't just for pros, it's for everybody. We're taking BodyArmor to the streets with a thermal scanner that detects real-time dehydration by clocking pedestrians’ body temperatures. Running hot? This BodyArmor is on us.
Off The Bench
As a longstanding partner of the NHL, BodyArmor fuels hockey players and fans alike. To show that everyday people need hydration to win too, we’re introducing Off The Bench: a video game extension for NHL26 that includes average Joes on team rosters. Because everybody deserves to feel like a pro.
In collaboration with Lululemon, BodyArmor will release cross-functioning “Everywear” pieces in colorful palettes inspired by their own flavors. Catch an eye in the break room and the locker room.
BodyArmor Everywear
For The Office Athlete
Desk-bound pros get dehydrated because they are so absorbed in work, they forget to drink water. Their ignored thirst leads to brain fog, blue-light fatigue, and slow blood circulation.
To combat workplace burnout and keep employees fueled, BodyArmor and AG1 will partner to create ARMORG1.
The Everyday Olympics
To close the campaign, we’ll host our first ever Everyday Olympics: A chance for average Joes to go all-in and showcase their everyday skills. Lawn mowing, dish washing, laundry folding – conventions that deserve gold-medal ovation.
Art Director: Nathalie Lopez
Copywriter: Kali Kugler (me again)