OlipopFear What Lives Within
Everyone preaches about gut health, but few people know that their microbiome is the final barrier protecting the brain from a hoard of bad bacteria. To spotlight the real stomach scaries of poor gut health, this Halloween Olipop is casting bad gut bacteria as the frenzied, flesh-eating villain of its own horror film.
OOH
A first glance of our new flavors will pop up as a haunting reminder that there’s some spooky stuff going down in our guts.
Fearsome Flavor Pack
For a seasonal run during spooky season, Olipop will have scary good flavors.
NEON Teases New Short
The genre is gut horror and Olipop is the director of NEON’s new short film. To promote their unreleased movie, Olipop will run teasers on the big screen between trailers at theaters across the country.
Oli With Your Popcorn?
iPic will be the first movie theater franchise to serve Olipop along with their gut-friendly special.
Bowels of The MTA
In collaboration with Barrie Gower, the SFX artist of iconic TV runs “The Last Of Us” and “Stranger Things,” Olipop will take over the MTA to turn it inside out.
“Fear What Lives Within” Debut
After a roll out of teasers and sips of suspense, Olipop will finally launch their seasonal flavors at the LA Screamfest debut of their short film, "Fear What Lives Within."
Sip to Survive!
Consumers can sample the new flavors and beat the bad bacteria by playing Olipop’s new AR video game. Simply scan the can and blast the bacteria infecting your screen to strengthen your biome.
Twitch Taste Test
We’re going to send our new fizzes to the horror game maestro himself, @kingwoolz, so he can sip on some brain juice while he faces his newfound fear of gut gore.
The Gut Gorge
For the duration of Universal Studios’ Fright Night, Olipop will activate as The Gut Gorge – a sensory stomach simulator revealing the stomach-flipping horrors of poor gut health.
Art Director: Emily Sinnett
Copywriter: Kali Kugler (hey again)