pacsunPacTat
For gender-fluid or androgynous individuals, identity can’t be boxed into a retail category — it’s personal, expressive, and often hard-won — it’s etched in skin. Pacsun recruited queer + trans tattoo artists to create PacTat. A gender neutral collection and brand extension that lets you choose your clothing the way you choose your ink: based on what feels like you, not the binary.
Style Your Body Not Your Binary
In a tangible effort to change Pacsun’s in-store experience, products are now organized for the unique bodies that wear the clothing. Rather than separating and styling the clothing by gender, the Cali location will display their clothing according to tattoo placements.
Inkwear Shopping Feature
For those who can’t make it out west or aren’t comfortable shopping in-store, our digital shopping feature “Inkwear” lets online shoppers curate wardrobes based on their anatomical tattoo placements.
NOW OPEN: The PACTAT Parlor
Next to the Pacsun in Newport Beach, CA, we’re opening the PacTat Parlor: a tattoo shop that encourages self-expression as mode of accessorizing. Here select queer + trans tattoo artists will operate in-residence to give them visibility and a platform.
Meet The Artists In-Residence
Leading the design of the PacTat collection and Ink Box collab, these artists will bring the culture to back to Pacsun’s inventory.
The PacTat Collection
Gender neutral pieces with embroidered flash designs from each tattoo artist. These pieces offer personality and expressive detailing, without slipping into the boring rules of the binary.
Collaboration With Ink Box
For the noncommittal or the scaredy cats, you can still rock the tatted look by shopping our Ink Box collab: temporary tattoos designed by our artists in residence.
PacFlash Surfboards
As an homage to PacSun’s surf culture roots, we’re collaborating with surfboard artist, Ryder Biolos. These limited edition PacFlash boards will be available in store and sold at an @queersurf meetup hosted by Pacsun.
Inked Magazine Feature
Recognized by the tattoo Bible itself, Pacsun gets to show how their flash fashion prioritizes styling identity-building tattoos before the gender binary.
Art Director: Ashton Masek
Copywriter: Kali Kugler (yours truly)